International Air Transport Association

Premium Traffic Monitor - November 2010


Released 17 January 2011


Key points from our full report on
premium and economy travel in November:

 

 

  • The upwards trend in air travel, particularly on premium class seats, remained intact during November;
  • There was a slowdown in the year-on-year growth rate for premium travel from 11% in October to 9.6% in November, but a large part of this was due to strong growth last year;
  • Economy travel also slowed from 7.6% to 7% in November for similar reasons;
  • Seasonally adjusted data show a small dip in the level of passenger numbers between October and November but this was well within the usually volatility of this data;
  • Annualizing month-to-month growth rates, adjusted for seasonal fluctuations, can give a better indication of underlying growth rates than the year-on-year rates quoted above;
  • In the 11 months to November both economy and premium travel volumes have expanded at an average annualised rate of just under 6%, which is close to trend;
  • Business travel continue to be the key driver for both seat classes and recent improvements in business confidence are a positive lead indicator for air travel in the next few months.

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